Dedicated is a sustainable streetwear brand from Sweden. It was founded in 2006 by Johan Graffner who, at the time, couldn’t find any sustainable brands with stylish graphics or relevant collaborations. The company was created to fill this gap and offer a positive alternative to consumers. Dedicated’s garments are made with organic cotton and recycled materials that are certified GOTS (Global Organic Textile Standard) and Fairtrade, ensuring a fair deal for producers. Dedicated collaborates with iconic photographers, illustrators and designers from all over the world, creating unique and diverse collections while always maintaining low environmental impact and high standards. This product meets the criteria of one or more of YOOXYGEN’s sustainability attributes. Visit YOOXYGEN to find out more.