Colorful Standard is a Danish brand whose mission is to produce high-quality essentials for everyday life. All company production takes place in Portugal, following European guidelines, and the brand prides itself on using the finest certified 100% organic cotton and 100% Italian Extra Fine Merino Wool. Colorful Standard is not focused on seasons or trends, but rather aims to deliver timeless classics that will never go out of style. They are sustainable, colourful and uncomplicated. Colorful Standard dyes each piece after it has been cut and sewn to give the fabric an even livelier feel. 5% of profits go to their newly established football club and foundation in the Democratic Republic of Congo, FC Masi Manimba.